One more example of how quickly things have changed for Marian Hill? Before the commercial aired the group didn’t have many plans for 2017 besides working on new music.

37) airplay charts. “When Apple gets it right the sky’s the limit… and financially speaking we had nothing on the books for this group and I call this one of the few unbudgeted windfalls we’ve had.” It also recently debuted on the Pop Songs (No. 26 and pick-ups across formats including Top 40, Triple A, Alternative, Hot AC as well as online and satellite radio. 28) they did 32,500 on just iTunes,” an ecstatic Lipman said. Numbers for the pair’s 2015 EP Sway have also spiked and “Down” went from “literally zero” airplay before to 270 spins on Jan. “Sales prior to this were literally anemic, with the single maybe moving 100 units a week, but in the past week (ending Jan. 1 spot on the Shazam USA chart. “For it to be in such a high-profile place and be so totally our vibe visually? We love it,” said Lloyd. In a testament to how many “oh man, what is that song?” moments people are having, according to the group’s label they continue to hold down the No. On the Digital Song Sales chart “Down” was up 53 percent, shooting up 33-8 to sales of 34,000 for the week ending Jan.

Marian Hill Teams Up With Fifth Harmony's Lauren Jauregui on 'Back to Me': Listen “Thank god so many people watch football! The stars could not have aligned more perfectly… and to actually have them say our name at the beginning was so perfect.” “I saw it online the day it came out and I was with my friends and family in their hotel room,” she recalled. “But for it to do everything it’s done has been really gratifying and surreal and validating.” Gongol said she got goosebumps while viewing it the first time. “We just proceeded as usual in our head, not expecting much,” Lloyd said of the spot they didn’t see until its online debut in mid-January, just hours before its placement during an NFL playoff game. The Philadelphia-bred pair who’ve known each other since middle school and worked together professionally for three years grew up watching other iconic Apple ads featuring acts such as Feist. “You hope for it but we certainly did not anticipate the degree to which everything has exploded,” Gongol, 26, told Billboard. The skyrocketing sales are further proof that the right synch (especially an Apple-related one) can change lives overnight. The spare, beat-driven song from singer Samantha Gongol and producer/keyboardist Jeremy Lloyd’s 2016 full-length debut, Act One, is the perfect compliment to dancer Buck’s gravity-defying footwork in the spot.

Hot 100 Chart Moves: Marian Hill's 'Down' Is Up, Hey Violet Debuts & More

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